The career began nearly 20 years ago at La Comunidad. In 2005 it moved to Santo Buenos Aires as Executive Creative Director, leading communications for brands such as Coca-Cola, Unilever, Telecom and Diageo. The work was recognized with awards at Cannes Lions, One Show, D&AD, El Ojo de Iberoamérica and El Sol, along with more than 10 Golden Lápiz and 2 Platinum Lápiz at the local level. In 2015 the path continued at Ponce, and later as part of the Presidency of the Nation’s communications team, alongside Marcos Peña, Jaime Durán Barba and Joaquín Mollá, among others.